{"product_id":"california-in-1947-sacramento-chico-lake-tahoe","title":"California in 1947 - Sacramento, Chico, Lake Tahoe","description":"\u003cp\u003eThis promotional map of the Sacramento region, titled Golden Empire, was issued around 1947 by the Sacramento Chamber of Commerce and printed by the Spilman Printing Co. of Sacramento. Unlike the atlas sheets and surveyor's plans that make up most of this collection, it was never bound into a larger reference work; it was produced and distributed as a standalone piece, part of the postwar wave of chamber-of-commerce travel maps designed to sell a region to the newly mobile American motorist rather than simply chart its streets. Its visual style reflects that purpose directly, a black-and-white base overprinted with bold red highway lines and surrounded by promotional text panels rather than conventional map notation. It covers the Sacramento Valley and the mountain country around it, marketed under the Golden Empire name at a moment when California's postwar tourism industry was expanding rapidly alongside a boom in family road travel.\u003c\/p\u003e\u003cp\u003eSacramento sits at the center of the map as the region's hub, with Chico marked to the north along the valley and San Francisco anchoring the southwest as the Golden Empire's gateway city. Routes are traced outward toward Portland and Reno, tying the Sacramento Valley into a much larger network of West Coast and interstate travel. Separate promotional panels call out Lake Tahoe and the Feather River country by name, celebrating them respectively for winter sports and scenic touring, while Mount Lassen and Mount Shasta are marked as the volcanic peaks framing the valley to the north. Together these named places and routes turn the map into a sales pitch for an entire region's worth of postwar recreation, not just a record of Sacramento's own streets.\u003c\/p\u003e\u003cp\u003eThis map suits a Sacramento Valley family, a Lake Tahoe or Feather River vacationer, or a collector of mid-century chamber-of-commerce tourist ephemera. Unlike the store's 1870 Koch bird's-eye panorama of Sacramento or its 1874 surveyor's plan of the city's streets, both offered separately, this 1947 sheet was never meant as a working map of the city at all; it is a promotional travel piece built to sell the whole Golden Empire region to postwar motorists rather than to chart Sacramento itself. It is available unframed in a full range of sizes, from a compact study print to a larger statement piece.\u003c\/p\u003e","brand":"TheMapVault","offers":[{"title":"16x20 inch - UNFRAMED","offer_id":58527203688779,"sku":"SKU1764-16x20","price":35.0,"currency_code":"USD","in_stock":true},{"title":"A2 (42x60cm) - UNFRAMED","offer_id":58527203721547,"sku":"SKU1764-A2","price":35.0,"currency_code":"USD","in_stock":true},{"title":"18x24 inch - UNFRAMED","offer_id":58527203754315,"sku":"SKU1764-18x24","price":35.0,"currency_code":"USD","in_stock":true},{"title":"50x70 cm - UNFRAMED","offer_id":58527203787083,"sku":"SKU1764-50x70","price":41.0,"currency_code":"USD","in_stock":true},{"title":"A1 (60x84cm) - UNFRAMED","offer_id":58527203819851,"sku":"SKU1764-A1","price":55.0,"currency_code":"USD","in_stock":true},{"title":"24x32 inch - UNFRAMED","offer_id":58527203852619,"sku":"SKU1764-24x32","price":55.0,"currency_code":"USD","in_stock":true},{"title":"70x100 cm - UNFRAMED","offer_id":58527203885387,"sku":"SKU1764-70x100","price":69.0,"currency_code":"USD","in_stock":true},{"title":"75x100 cm - UNFRAMED","offer_id":58527203918155,"sku":"SKU1764-75x100","price":69.0,"currency_code":"USD","in_stock":true},{"title":"A0 (84x119cm) - UNFRAMED","offer_id":58527203950923,"sku":"SKU1764-A0","price":76.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/2456\/5323\/files\/SKU1764.jpg?v=1789777104","url":"https:\/\/www.themapvault.com\/en-us\/products\/california-in-1947-sacramento-chico-lake-tahoe","provider":"TheMapVault","version":"1.0","type":"link"}